There are many long weekends this year. They usually mean peak periods for outdoor advertising due to more people being out on the streets. An upcoming long weekend is Lebaran. Otherwise more commonly known as Hari Raya Puasa, it will be held on the 25th of June this year.
Did you know, in preparation for this Muslim Festival, believers are required to fast for a month, every day, from sunrise to sunset. This is done to teach them the importance of understanding others, especially those who may not be as fortunate. A new period of forgiveness begins when they break fast. This period also involves the rekindling of relationships. Hence, they spend a month visiting friends and family.
There are Muslims all over the world. However, Indonesia is home to the highest population of Muslims. Many of them travel or stay overseas for business and education purposes. Thus, it can be expected that Jakarta’s Soekarno-Hatta Airport will be heavy with both international and domestic flights during the months before and after Lebaran.
Therefore, this peak period would be an optimal time for outdoor advertising at Soekarno-Hatta Airport due to the high impressions that ads will receive. Additionally, being the first and last place of a country that travellers pass through, airport ads have a higher retention rate. This makes airport media more effective.
Below are some of TPM’s existing clients who are on our strategic sites at Soekarno-Hatta Airport:
As with other peak periods, TPM has also designed a promotional package for this long weekend. It consists of sites that experience high traffic and head-on viewing.
Get in touch with us now to find out how you can take advantage of increased traffic and targeted audiences during peak periods!