The Mayapada Group is an Indonesian-based conglomerate that diversifies its operations into many industries such as banking, real estate and hospital services. With their rapid growth in the banking sector, Mayapada Group aims to establish a reputation similar to that of their hospital services sector.
In the recent years, the banking landscape in Indonesia has been very competitive with the availability of various local and foreign banks for savings and investments. As an Indonesian bank, Mayapada Bank aims to reach out to Indonesians that has the ability or would have to travel frequently. Such audiences include middle-income earners and business executives respectively.
We have helped in providing outdoor advertising spaces in airports and ferry terminals in the form of lightboxes and pillar stickers, to maximise outreach towards executives who travel for business purposes and middle-income earners who travel for leisure. The airports and seaports are also strategic locations because domestic travellers would be more receptive towards the first few local advertisements they have encountered locally upon their return overseas.
For now, Batam serves as a tourist destination bordering Singapore and Indonesia and the capital city of Jakarta has the highest concentration of affluent businesspersons. Our lightboxes and pillar stickers placed in airports and ferry terminals provides perfect targeting of travelling business executives from Batam and Jakarta in particular, increasing the brand exposure of Mayapada Bank towards their target audiences. The initial media plans are also in progress to include other domestic airports of frequent footfall in Indonesia such as in Medan and Palembang.