Unilever using Traditional Islamic Design

Last Ramadhan, one of our clients have used the traditional Islamic design for their ad campaign. As intricate as it looks, the pattern is created by the most basic shape – circle. By drawing lines within the shape itself, different star folds are achieved. Read...

Why Niche Advertising Works

Niche advertising remains widely unpopular as it rarely falls in line with a rational business model. The introduction of rapid manufacturing of homogeneous products created the perfect environment for a widespread adoption of mass marketing. This allows businesses...
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