Budget Direct Insurance: A Case Study

Facing land constraints and to cut congestion on its streets, in 2018 the Land Transport Authority of Singapore decided to push for a car-lite society by not allowing an increase in the number of cars on the road. Even though it is already incredibly expensive to buy...

Halal Marketing

It is hardly the end of Chinese New Year but we can start to count down to another major festival in Singapore- Hari Raya Puasa which falls on 5th Jun 2019! With only 11 public holidays in Singapore – (international comparison here) –  every festive holiday is...

Glossary of Outdoor Advertising Terminologies

When you are bored and using your phone to surf the web or to browse through Facebook and social media, have you ever felt something creeping closer towards your attention? Sometimes, feeling that you can’t avoid it, and even thinking that you can’t hide...

Creative Collaterals with Tokopedia Outdoors

In face of immense competition with other e-commerce brands, Tokopedia has been emboldened to utilize appropriate media channels to optimize consumers’ attention towards their advertisements and subsequently to communicate its brand identity.Therefore, Tokopedia...
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