印尼游客与新加坡,你不能不知道的事

海峡时报近日透露,樟宜机场接待最多的游客仍旧来自印尼。随着每年可观的印尼游客来访量,这里分享关于印尼游客和新加坡这个美丽的城邦间你不能不知道的事。 由于游客数量庞大和购买力增强,印尼市场有着巨大的潜力。游客到访新加坡不仅为了消遣购物,同时也为医疗、教育和商业合作慕名而来。因此,了解印尼游客的旅游习惯和爱好是必要的,顺应消费者的需求有利于品牌的市场推广。那么,广告的设计就要求合适的文案和合理的位置来吸引消费者的注意。 在TPM,...

Why Niche Advertising Works

Niche advertising remains widely unpopular as it rarely falls in line with a rational business model. The introduction of rapid manufacturing of homogeneous products created the perfect environment for a widespread adoption of mass marketing. This allows businesses...

5 Characteristics of Successful Ads

Regardless of the advertising platform used, there are some aspects that are important to the success of all advertisements. Here are 5 elements that make up successful ads. #1 Simple Storylines This is especially important for outdoor media today, where most people...

3 Outdoor Media Trends for 2017

To start off this new year of the rooster, here are 3 outdoor media trends that may help you in the future planning of your marketing activities. #1 The Environment Consumers nowadays are more able to control what they see, and when they want to. This results in...
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