5 Characteristics of Successful Ads

Regardless of the advertising platform used, there are some aspects that are important to the success of all advertisements. Here are 5 elements that make up successful ads. #1 Simple Storylines This is especially important for outdoor media today, where most people...

3 Outdoor Media Trends for 2017

To start off this new year of the rooster, here are 3 outdoor media trends that may help you in the future planning of your marketing activities. #1 The Environment Consumers nowadays are more able to control what they see, and when they want to. This results in...

3 Ways to Create an Effective CNY Ad

During festive seasons, it is common for brands to put up ads with well-wishes. As we all know, this year, Chinese New Year will commence in Singapore on 28 January. With this upcoming event, here are some points to note when designing an ad for this season. Engage...

5 Tips for a Good Billboard

Often, people make the mistake of not making the most advantage out of billboard advertising. Here are 5 tips to correct the misconception of this traditional form of advertising. 1.Less is more Since people are either driving or burying their heads in their smart...
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