Some Principles on How to do good outdoor ads.

Paul from “pauldervan: random thoughts on marketing” shared some guiding principles for outdoor creative. There are many campaigns that were GREAT on so many other media, but floundered when it was executed on the outdoor medium… To quote Paul...

A Billboard is Sometimes more Than Inkjet On Vinyl

Most of our displays are usually printed on vinyl banners or stickers, thus I am always very impressed that some billboards are still painted on by artists in countries such as America etc. Thus the billboard becomes an unique art piece in the great outdoors . Once in...

What is ESL (electron-stimulated luminescence)?

While we are still exploring the full potential of LED lighting into the different realms of lighting application esp. in our field for outdoor advertising – out pops a new form of energy efficient lighting technology. Sounds like it will only be better news for...

VJ+DIY:AntiVJ – projection on building

The highlights: DIY, VJ-ing to live music and not some monument – just the house next door and no post production. In the artist’s own words: The idea is to project some live visuals on a building, and also play with the existing elements (doors,...
Page 12 of 13« First910111213