VJ+DIY:AntiVJ – projection on building

The highlights: DIY, VJ-ing to live music and not some monument – just the house next door and no post production. In the artist’s own words: The idea is to project some live visuals on a building, and also play with the existing elements (doors,...

Projection in Outdoor Advertising

Been doing loads of research and testing on use of projection for outdoor advertisements – and there is a world of difference between the type of equipment out there for a variety of usage. ie. sadly, there is no catch-all solution for outdoor purposes. Some...

Digital Outdoor Today and Beyond

Outdoor advertising made its first historical footprint as early as 1835 as 9×6 posters for the circus in the U.S. That is close to 180 years ago, making outdoor advertising, or now better re-branded as “Out-of-Home (OOH) advertising”, one of the...

Scrolling Outdoor Advertising Display

Is it defective or is it really that “big”? A clever means of using a scrolling outdoor advertising display for Wonderbra (Filmed in Brussels, Belgium) by causing it to be seemingly defective. In fact, the display would attract even more attention because...

What is Outdoor Advertising?

Out-of-Home – OOH media advertising (Outdoor advertising) refers to any form of media or advertising which targets and impacts consumers out of the home. There are many different types of OOH media, from the large format bulletins and posters (billboards) we encounter...
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