Digital Outdoor Today and Beyond

Outdoor advertising made its first historical footprint as early as 1835 as 9×6 posters for the circus in the U.S. That is close to 180 years ago, making outdoor advertising, or now better re-branded as “Out-of-Home (OOH) advertising”, one of the...

Scrolling Outdoor Advertising Display

Is it defective or is it really that “big”? A clever means of using a scrolling outdoor advertising display for Wonderbra (Filmed in Brussels, Belgium) by causing it to be seemingly defective. In fact, the display would attract even more attention because...

What is Outdoor Advertising?

Out-of-Home – OOH media advertising (Outdoor advertising) refers to any form of media or advertising which targets and impacts consumers out of the home. There are many different types of OOH media, from the large format bulletins and posters (billboards) we encounter...
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