3 Ways to Create an Effective CNY Ad

During festive seasons, it is common for brands to put up ads with well-wishes. As we all know, this year, Chinese New Year will commence in Singapore on 28 January. With this upcoming event, here are some points to note when designing an ad for this season. Engage...

5 Tips for a Good Billboard

Often, people make the mistake of not making the most advantage out of billboard advertising. Here are 5 tips to correct the misconception of this traditional form of advertising. 1.Less is more Since people are either driving or burying their heads in their smart...

TOP MYTHS OF OUTDOOR ADVERTISING DEBUNKED: PART IV

Billboards; a large flat surface used to put up a message. Well not anymore. With the present-day technology that we have today, outdoor advertising does not only consist of “boring flat non-interactive piece of board”. Back in the days, one huge billboard is...

TOP MYTHS OF OUTDOOR ADVERTISING DEBUNKED: PART III

Stereotypically, big things are meant for big things. However, large format billboards are not only for large companies. When done correctly, Out-Of-Home advertising is definitely effective for all. Here are a few of our case studies; Any form of advertising can be...

TOP MYTHS OF OUTDOOR ADVERTISING DEBUNKED: PART II

Relating back to our OOH Myths Part I, there are several different types of outdoor media. Depending on the size and usage, obviously the prices vary as well. People often think that digital or print media is much more effective or less expensive. However, what people...

TOP MYTHS OF OUTDOOR ADVERTISING DEBUNKED: PART I

Often, people are ignorant to the fact that most information received out of their homes is a form of outdoor advertising. They come in so many shapes and sizes that people don’t even recognize they are actually part of OOH. Even the back of the cubicle doors...
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