Rocky Balboa Digital Outdoor Campaign

A digital poster campaign featuring Rocky Balboa training on the stairs as you ride side by side with him up the escalator in the subway. Just when both you and Rocky reach the top, we have that fist hitting the air triumph! Haha, corny, but very very fun. In the...

Adidas and guerrilla marketing

Adidas is one brand that knows outdoor advertising very well and has harnessed it to create many guerrilla marketing campaigns that are form unique and lasting impressions. Adidas’s outdoor advertising executions are interactive ie. highly engaging to the audience....

Outdoor Advertising in Malaysia, KL

Another whirlwind trip to Kuala Lumpur, Malaysia last week. Comparative to the outdoor advertising scene in Jarkata, Indonesia which I was introduced to recently, the scene in Kuala Lumpur, Malaysia is slightly more mature in terms of size of display and its...

Life’s Short. Get a Divorce.

“Life’s Short. Get a Divorce. ” – Best life-advice eh? Especially, after I tell you that this is from a pair of divorce lawyers Corri Fetman and Kelly Garland! Display in downtown Chicago, USA, this suggestive billboard advertisement was...
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