Beck’s Beer Branding at the Kopitiams

Sponsorship with shops and chain outlets is an effective form of point-of-sales (POS) advertising. Some product categories such as credit cards, beer and in some countries, cigarettes do more POS advertising than others. In Singapore, we have Visa and Mastercard vying...

Ministry of Manpower: Shine at Work!

The theme for this year’s National Workplace Safety and Health Campaign is “SHINE@work” or “Safety and health involves everyone at work”. TPM Outdoor Productions had an opportunity to participate in it – both as a participant of the...

Tough Luck, JCDecaux

Shareholders of Clear Channel Communications has accepted the revised version of a buy out from private equity group Thomas H. Lee Partners and Bain Capital worth $19.5 billion. Its shareholders were rewarded for holding out on their earlier offer of only $18.7...

Leapfrogging Outdoor Ads Try to Get a Leg Up

“The online travel business in India is really heating up. Don’t believe me? Check out this photo of some competitive outdoor advertising passed on to me from my cousin, Manik. It seems that Zoomtra is currently sitting at the top of the heap.” As taken...

Clear Channel Selling Out to JCDecaux?

The Britain’s outdoor advertising industry is preparing for its biggest ever shake-up. The US group, Clear Channel Communications is expected to sell its international poster business for an estimated $3.2bn (£1.6bn). While the most likely buyer is JCDecaux, the...

LEDs emerge to fight fluorescents

TPM Outdoor Productions Pte Ltd has been using LED (light-emitting diodes) lighting to create colourful and animated lighting effects on our frontlit banners/ billboard displays in Singapore since last Aug 2006. We are familiar with LED lighting and its cost and...
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