What is Digital Media?

I can hardly believe that it has been more than 3 weeks since I last updated. Where has all the minutes and seconds flown to? It has been busy. Or perhaps it was only until earlier this week that I chanced upon a fantastic “Digital Outdoor” execution in...

Mini Cars Climbing Buildings Again

Not the first time that Mini Cars are climbing buildings in Singapore, but this execution was particulary interesting as it also involved a tug-of-war on the opposite. Very nice use of the media since the building facade has a cave-in area where the main entrance of...

Dengue Prevention Campaign

The levels of current dengue cases are on its way to epidemic levels – similar to the previous largest outbreak in 2005. But the National Environment Agency of Singapore (NEA) is now harnessing the strength of the community. A large island wide campaign is...

Friday Late Night Shopping At Orchard Road

I am actually amazed to realise that the “Friday Late Night Shopping At Orchard Road” had been launched as early as July 2006. That is almost 1 year ago or 10-12 Fridays already – 1 Friday at the end of every month. Yet I have not been for any of...

Bus Shelter Display – Soo Kee Jewelry

Spotted a very impressive 3D bus shelter display for Soo Kee Jewelry’s Brilliant Rose at the previously unobtrusive bus shelter just outside Tangs Shopping Centre. It was a head-on view for the pedestrian exiting the Orchard MRT station. Showed this picture to...