Some Indonesians travel to Singapore for leisure, while others for education and medical needs (see more here). However, as they are not allowed to purchase public housing, they only have the option of private condominiums and apartments. As such, Indonesians who stay in Singapore long-term are a good target market for property investments. The best place to engage them would be Indonesia’s busiest port of call, Jakarta Airport.

Recently, TPM supported the developer for Cairnhill Residences in their outdoor advertising needs. To target travellers from Indonesia, they picked a site in the departure terminal of Jakarta’s Soekarno-Hatta Airport. This site is strategically located above the check-in counters of Garuda International.

TPM with Cairnhill at Jakarta Airport

Cairnhill Residences reaching out to Indonesian Travellers

With excellent head-on viewing and a long viewing time, Cairnhill Residences’ brand message can achieve maximum exposure at Jakarta airport.

To target foreigners, airports are one of the best locations. They are the first points of contact that travellers have upon reaching a country. They are also the last points of contact when travellers are leaving the country, giving ads at airports a higher retention rate.

TPM Outdoor has a wide portfolio of airport sites in Southeast Asia – ranging from Medan and Jakarta in Indonesia to Myanmar, and Vietnam. These airports experience high traffic all year round in both their domestic and international terminals.

So if you would like to be successful in engaging your customers, get in touch now and drop us an email at ask@tpmoutdoor.com. Feel free to also chat with us in the message box below 🙂