Yang He Global has been an established brand of distilled liquor with its long origins based from China. With the aim to promote the consumption of Baijiu (Chinese white liquor), Yang He has collaborated with us in the form of outdoor media platform in the form of static billboard so as to continue communicating their strong brand identity.
With already an established global network in various continents, it would be strategic for Yang He to segment their audience demographics further by looking into regional and even local target audiences for better sales. With the plan to advertise in Singapore, it would be pertinent to manage the trade-off between focused-target advertising as well as the resources utilized for the advertising campaign.
We have helped in providing one of our strategic spots in People’s Park Complex, Chinatown as shown in the picture below. Being one of our bestselling spots, many business partners we have worked with would agree that its location accurately targets Chinese speaking audiences as well as tourists. For the former, our location is ideal due to the inherent receptiveness of potential target audiences passing by whom most are Chinese-speaking audiences who would understand the place of Chinese Liquor in Chinese culture. For the latter, as Yang He is a global brand after all, it can accurately target tourists visiting Chinatown as a place of interest where they hope to find out more interesting takeaways about Chinese culture in Chinatown.
Our billboard location has also been widely accolated by our previous business partners for its high cost per thousand impressions (CPM) due to its large advertisement area facing along one of the arterial roads in Chinatown, without any clutter from nearby advertisements. This makes it easy to reach out not only to the accurate target audience, but also garnering a lot of viewership.
Festive night life view in the area:
Photo Credit (below): https://www.facebook.com/pg/chinatown.festivals/photos/?ref=page_internal