Glossary of Outdoor Advertising Terminologies

When you are bored and using your phone to surf the web or to browse through Facebook and social media, have you ever felt something creeping closer towards your attention? Sometimes, feeling that you can’t avoid it, and even thinking that you can’t hide...
“Catvertising” is the use of Cats in Advertising

“Catvertising” is the use of Cats in Advertising

Not everything has to be serious in the business world. Seriously, what attracts you? You may or may not be interested when you hear the word advertising. But CATVERTISING, on the other hand, just might. Our furry friends are probably one of the “in thing”...

Budget Direct Insurance: A Case Study

Facing land constraints and to cut congestion on its streets, in 2018 the Land Transport Authority of Singapore decided to push for a car-lite society by not allowing an increase in the number of cars on the road. Even though it is already incredibly expensive to buy...
Laos Outdoor Advertising Scene

Laos Outdoor Advertising Scene

As part of the ASEAN group of countries, one of the smaller but fastest growing is Laos. It is often overlooked against its neighbouring giant, Thailand and its landlocked nature is limiting in nature but Laos is also known as the Land of Ample Opportunities and...

TPM Outdoor’s I-Screen Creative Collection

TPM Outdoor formulated an excellent way to ensure that outdoor advertising is very appealing that the audience will not only take notice but will be impressed. This will create better brand recall and generate better sales conversion. You might wonder, is it possible...

Halal Marketing

It is hardly the end of Chinese New Year but we can start to count down to another major festival in Singapore- Hari Raya Puasa which falls on 5th Jun 2019! With only 11 public holidays in Singapore – (international comparison here) –  every festive holiday is...
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