Glossary of Outdoor Advertising Terminologies

When you are bored and using your phone to surf the web or to browse through Facebook and social media, have you ever felt something creeping closer towards your attention? Sometimes, feeling that you can’t avoid it, and even thinking that you can’t hide...
“Catvertising” is the use of Cats in Advertising

“Catvertising” is the use of Cats in Advertising

Not everything has to be serious in the business world. Seriously, what attracts you? You may or may not be interested when you hear the word advertising. But CATVERTISING, on the other hand, just might. Our furry friends are probably one of the “in thing”...

McDonald’s Use of Directional Signs in OOH Media

One of the best billboards or Outdoor Advertising use is a Directional Sign. A giant directional sign on a billboard is one of the best call-to-action that is closest to the call for action at the shop-front or where the target audience will pass through. So, the...

Time to Get Ready for Tokyo 2020

Tokyo 2020 is a great buzz word and even though it is more than 1 year to the Summer Olympics, like typical Japanese style, advance and careful preparations is always their operates modius. In fact, since 2013 when Japan won the bid to host the summer Olympics 2020,...

When It is Durian Season in Singapore!

Either you love it or you hate it! That is the reputation of the thorny “King of Fruit” called Durian. Although there are people who are put off by the strong smell and find the taste unpleasant, there are also a significant number of durian fans who are always...

Calling All Seoul Garden Korean BBQ Lovers

Batam has become one of the favorite destinations for tourists from Singapore and Malaysia to spend their weekend or holiday. According to the Riau Islands Provincial Statistics 2017 survey data, the percentage of tourists from Singapore has reached 51% and Malaysia...
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