Glossary of Outdoor Advertising Terminologies

When you are bored and using your phone to surf the web or to browse through Facebook and social media, have you ever felt something creeping closer towards your attention? Sometimes, feeling that you can’t avoid it, and even thinking that you can’t hide...
“Catvertising” is the use of Cats in Advertising

“Catvertising” is the use of Cats in Advertising

Not everything has to be serious in the business world. Seriously, what attracts you? You may or may not be interested when you hear the word advertising. But CATVERTISING, on the other hand, just might. Our furry friends are probably one of the “in thing”...

Halal Marketing

It is hardly the end of Chinese New Year but we can start to count down to another major festival in Singapore- Hari Raya Puasa which falls on 5th Jun 2019! With only 11 public holidays in Singapore – (international comparison here) –  every festive holiday is...

New Sites in Medan, Kualanamu Airport

Medan Airport, also known as Kualanamu International Airport, has been accolated the 10th best regional airport in the Southeast Asian Region and the 5th busiest airport in Indonesia in the year 2018. The airport has also not been shy of other awards such as being...

Art Week 2019 Singapore with Canon in Sim Lim Square

Canon Inc. is a Japanese multinational corporation specializing in the manufacture of imaging and optical products. To accurately target potential customers who has the interest to invest in optical imaging products such as higher quality cameras, photocopiers and...

Creative Collaterals with Tokopedia Outdoors

In face of immense competition with other e-commerce brands, Tokopedia has been emboldened to utilize appropriate media channels to optimize consumers’ attention towards their advertisements and subsequently to communicate its brand identity.Therefore, Tokopedia...
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