What is Digital Media?

I can hardly believe that it has been more than 3 weeks since I last updated. Where has all the minutes and seconds flown to? It has been busy. Or perhaps it was only until earlier this week that I chanced upon a fantastic “Digital Outdoor” execution in...

Mini Cars Climbing Buildings Again

Not the first time that Mini Cars are climbing buildings in Singapore, but this execution was particulary interesting as it also involved a tug-of-war on the opposite. Very nice use of the media since the building facade has a cave-in area where the main entrance of...

Dengue Prevention Campaign

The levels of current dengue cases are on its way to epidemic levels – similar to the previous largest outbreak in 2005. But the National Environment Agency of Singapore (NEA) is now harnessing the strength of the community. A large island wide campaign is...

Friday Late Night Shopping At Orchard Road

I am actually amazed to realise that the “Friday Late Night Shopping At Orchard Road” had been launched as early as July 2006. That is almost 1 year ago or 10-12 Fridays already – 1 Friday at the end of every month. Yet I have not been for any of...

Bus Shelter Display – Soo Kee Jewelry

Spotted a very impressive 3D bus shelter display for Soo Kee Jewelry’s Brilliant Rose at the previously unobtrusive bus shelter just outside Tangs Shopping Centre. It was a head-on view for the pedestrian exiting the Orchard MRT station. Showed this picture to...

Road Accidents in Singapore

Road accidents in Singapore seem to on a rise. This is despite the Traffic Police of Singapore governing the roads with some of the most stringent rules in world such as – no handphones/ mobile phones while driving, compulsory belting up for back seat passengers...

Beck’s Beer Branding at the Kopitiams

Sponsorship with shops and chain outlets is an effective form of point-of-sales (POS) advertising. Some product categories such as credit cards, beer and in some countries, cigarettes do more POS advertising than others. In Singapore, we have Visa and Mastercard vying...

Ministry of Manpower: Shine at Work!

The theme for this year’s National Workplace Safety and Health Campaign is “SHINE@work” or “Safety and health involves everyone at work”. TPM Outdoor Productions had an opportunity to participate in it – both as a participant of the...

Tough Luck, JCDecaux

Shareholders of Clear Channel Communications has accepted the revised version of a buy out from private equity group Thomas H. Lee Partners and Bain Capital worth $19.5 billion. Its shareholders were rewarded for holding out on their earlier offer of only $18.7...
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