Scrolling Outdoor Advertising Display

Is it defective or is it really that “big”? A clever means of using a scrolling outdoor advertising display for Wonderbra (Filmed in Brussels, Belgium) by causing it to be seemingly defective. In fact, the display would attract even more attention because...

Interesting Fountain Displays

Unique sites garner unique and creative executions such as the recent one we have completed at Marina Square, Singapore. This is a cascading fountain from the second floor to the ground floor and the display area would be seen from the ground floor. The water flow is...

Mini Car Advertising – Targeting Drivers

Vroom…! Mini Car is very adventurous in their advertising and the outdoor medium is especially apt for them to unleash the uniqueness and creativity. They have Mini Cars climbing all over buildings around the world and recently in Singapore as well. Some years...

Oi, Mind Your Own Business!

Not being rude here, but it is really, Mind Your Own Business – MYOB for short. It is an accounting software which targets small business owners who seek an accessible programme to handle their own accounting needs. I can empathize well with such a target...

What is Digital Media?

I can hardly believe that it has been more than 3 weeks since I last updated. Where has all the minutes and seconds flown to? It has been busy. Or perhaps it was only until earlier this week that I chanced upon a fantastic “Digital Outdoor” execution in...

Mini Cars Climbing Buildings Again

Not the first time that Mini Cars are climbing buildings in Singapore, but this execution was particulary interesting as it also involved a tug-of-war on the opposite. Very nice use of the media since the building facade has a cave-in area where the main entrance of...

Dengue Prevention Campaign

The levels of current dengue cases are on its way to epidemic levels – similar to the previous largest outbreak in 2005. But the National Environment Agency of Singapore (NEA) is now harnessing the strength of the community. A large island wide campaign is...

Friday Late Night Shopping At Orchard Road

I am actually amazed to realise that the “Friday Late Night Shopping At Orchard Road” had been launched as early as July 2006. That is almost 1 year ago or 10-12 Fridays already – 1 Friday at the end of every month. Yet I have not been for any of...